Bing Places for business in Australia

A step-by-step guide from Social Web. Updated 19 October 2026.

Bing Places is Microsoft's free listing for Bing search and Bing Maps. ChatGPT's search draws on Bing, so this is the listing it can find.

Being on Bing doesn't mean ChatGPT, or anything else, will recommend you. Nobody can promise that. What a Bing Places listing does is give Bing your own version of your name, hours and phone number, instead of leaving it to piece them together from other websites.

The old address, bingplaces.com, now takes you to bing.com/forbusiness. That's where you start.

Before you start: get your details in one place

Copy these from your website so every listing says the same thing. The free listings guide explains why.

Your business name, exactly as it appears on your signage and website. Bing doesn't accept extra keywords in a business name.
Your full street address. You need it even if you plan to hide it. PO boxes aren't accepted.
Your phone number, website and opening hours.
One main category, plus up to nine more.

Sign in

Go to bing.com/forbusiness and sign in. You can use a Microsoft account, a Google account, a Facebook account or a work account. Whatever listings you claim belong to the email you sign in with, so use one the business will keep.

Then pick one of the two ways below.

Option 1: Import from your Google Business Profile

If you already have a verified Google Business Profile, this is the quickest way, and it keeps the two listings matching.

In your Bing Places account, select Import from your Google Business Profile.
Choose how often to sync: weekly, fortnightly or monthly.
Sign in to Google.
Import the listings Bing finds.

If your business is already verified on Google, Bing verifies the imported listing for you. A few things Bing's own help says you should know:

You can't pick and choose. Bing imports every eligible listing it finds in that Google account.
If Bing already had a listing for you, the import can create a duplicate. Search for your business on Bing first, and report any duplicate.
Categories don't always carry across exactly. Check yours after the import.
While the sync is on, you can't edit the listing directly in Bing. Change it in Google, and the next sync brings it across.

That last point is the reason to import. Your hours and phone number live in one place, and Bing follows.

Option 2: Add or claim it yourself

Search for your business. Choose Australia as the country, then enter your business name and suburb.
If you find your listing and nobody has claimed it, claim it. If someone else has, request access from that account.
If you've moved, don't claim the old listing. Create a new one at your new address and mark the old one as closed.
If there's no listing at all, choose Create a new business.
Fill in your name, address, phone, website, hours and category.

Bing checks these basic details against what it finds elsewhere online. If your listing says one thing and your website says another, the change may not publish. One more reason to copy everything from your site.

Verify

Bing sends you a PIN to prove you run the business. Depending on your listing, it can come by phone, text, email or postcard. Not every option is offered to every business.

Phone verification only appears if the existing listing already has your business phone number and nobody has edited it.
For email, check the email on your account is one you can open.
A postcard usually takes 5 to 6 days and can take up to 12 business days. If it hasn't turned up by then, contact Bing support.

You can only make limited edits until you're verified.

If you go to your customers: hide your address

Bing calls this a service-area business: a plumber, a cleaner or anyone who travels to the customer. Your address stays on file for verification but doesn't show on the listing.

Select your listing and choose Edit.
Enter your full, correct address and make sure a category is selected.
Turn on the option to hide your address.
In Service areas, add the suburbs, regions or postcodes you cover. You can add up to 20. Press Enter after each one.
Save.

Bing won't let you hide the address until you've added at least one service area.

How long it takes

After verification, Bing says a listing usually takes 7 to 12 days to go live, and up to two weeks outside North America. Every edit sends the listing back through that cycle, so make your changes in one go and then wait.

After you're done

About two weeks later, search your business name on Bing and Bing Maps and check the details.
If you imported from Google, make changes in Google first.
When your hours or phone number change, change them on Google, Bing, Apple Maps and your website on the same day.

Rather we did it?

On Website, looked after and above (from A$199 a month), we set up Bing Places, Google Business Profile, Apple Business and the main Australian directories for you, and keep them matching your website. Studio only comes with these guides. See plans and pricing or email [email protected].