Most small business websites just sit there. Yours should be doing a job.
We build the site, and then we make it work. Either it brings you the business you are missing, or it takes the admin off your desk. Which one depends on what is actually costing you, and they are not the same product.
Which one sounds like you?
Same team, same invoice, same hosting. Two very different jobs.
I need more work coming through the door
Your website is hard to find, nothing has been posted since March, and the enquiry that came in at 9:47pm on Saturday never got answered.
- A website built properly, not a template you fight with
- A Studio of branded posts, published for you
- An assistant that answers after hours instead of losing the enquiry
I have the clients. They are eating my day
Documents arrive by email in ten separate threads, the phone goes all morning with questions that are not really questions, and you do the filing twice.
- A client portal where they sign in and send documents securely
- Everything filed against the right client, by year, automatically
- An assistant that answers the repetitive questions so you do not
Three things, working together
Most small businesses end up with a website from one place, someone doing socials on the side, and no plan for the questions that come in after hours. We build all three as one system.
A Website, properly designed
Not a template you fill in yourself. Built around your actual services, your photos and your brand: fast, mobile-first and looked after.
- Designed and built by us, not DIY
- Hosting included. No separate bill, ever
- Changes handled for you every month
Your own Studio
A content tool pre-loaded with templates built for your business: before/afters, offers, announcements, all with your logo and colours already on them.
- Dozens of ready-made post layouts
- New content added as your business changes
- We publish it for you, or you do it in a click
An assistant that answers
Trained on your real information: services, prices, hours, coverage. It answers the question that arrives when you're closed, then hands off to your booking system.
- Trained only on what you give us
- Never guesses on anything safety-related
- Tested against real questions before it goes live
Change your website by telling it what changed.
No dashboards, no "how do I edit this again". Open your portal, type what's different, and it's on your live site in seconds. These are real exchanges with a demo cafe we built to show you. Every change lands on the live site in seconds.
add that dogs are welcome out the front
I've added a note about dogs being welcome out the front. Check your site, it's live now.
we now open sundays 7am to 2pm
Updated the hours to include Sunday 7am to 2pm.
actually undo the dogs one
Done. Your site is back to the previous version.
The part most agencies skip
Anyone can hand you a website. Almost nobody sets you up with somewhere to actually keep posting, so six months later the site's fine and the socials have gone quiet.
Your Studio comes loaded with layouts built for your business from day one, in your brand. Pick one, drop in a photo, done. Or let Care+Content mean we do that part for you.
Every layout carries your logo, colours and photos. Not a generic stock template.
Real businesses, built and run by us
Our first outside client is a cleaning business here in Sydney, built and signed off this year. Everything else you can see here is real too: businesses we own and run ourselves, on the same tech and the same design approach.
Pre-sale and strata cleaning across Sydney. Booking-ready site, before/after gallery, quote requests handled online.
dsk.au ↗An aesthetic clinic's treatment menu, online booking and shop, all in one clean site.
eonia.au ↗A cleaning chemicals manufacturer's product range and trade pricing, built for both retail and bulk buyers.
hydralab.au ↗Different industries, same underlying build: designed, hosted and kept current the way yours would be.
When the problem is not finding clients. It is serving them.
Some businesses do not want a bigger inbox. A tax agent with a full book, a bookkeeper mid-BAS, a practice with a waiting list. For them, more enquiries is not the win. Getting the day back is.
They send documents properly
Your clients sign in and upload straight to you. Photos off a phone are fine. It lands in one place behind your login, instead of scattered across two people's inboxes forever.
Replaces "just email it through"It files itself
Everything lands against the right client, grouped by financial year. Someone who sends things in March and again in June is one client with two deliveries, not two piles you match up by hand.
No re-filing, everYou ask, they see it
"Still need the June statement" goes on their list, not just into a message they will scroll past. They tick it off when they send it. You can see at a glance who is still holding you up.
Instead of chasingThe phone stops
An assistant that answers where to send things, what is needed, where you are, how the process works. Narrow on purpose. Anything that is genuinely for you gets handed straight to you.
The calls that are not really questionsThree steps, no juggling required
You don't need a finished brand or a folder of photos to start. We build with whatever you've actually got.
Tell us about the business
Services, prices, hours, photos, brand colours: whatever's true about the business, in whatever form is easiest. We do the entering.
We design, build and test it
Your site is designed, your Studio is loaded with templates for your business, and your assistant is trained and checked against real questions before anything goes live.
Go live, then keep going
Site launches, Studio starts producing posts, assistant starts answering. All from day one, and kept current every month after.
Your assistant never guesses on safety
Whatever the business, if a question touches on health, allergies or anything else where a wrong answer actually matters, the assistant hands it to a person instead of guessing.
Example: a restaurant assistant
Trained on the real menu, tested against real questions before it ever goes live, including the ones about allergies.
A Studio you can start today. A website built properly.
The Studio is ready in minutes on any monthly plan. Websites are designed and built by us. Real work, priced as real work. Happy with the website you already have? Keep it. The Studio reads your logo and colours straight off your existing site and works alongside it. No per-message charges, no surprise invoices.
All prices are in AUD and include GST where applicable.
No build, no setup fee. Sign up and your Studio is ready within 1 business day. No website from us and no AI assistant on this one: just the Studio, working alongside the site you already have.
- Loaded with branded post templates for your business from day one: before/afters, offers, announcements, seasonal posts, dozens ready to go
- Every format covered: square, portrait, story, reel, TikTok, YouTube Shorts and wide
- Your logo and colours already applied, or we'll read them straight off your existing site
- Post it yourself in a click, or move up to Care+Content any month and we publish it for you
- Cancel any month, no lock-in contract
The build
Designed and built by hand from your signup answers: a distinct creative direction for your brand, custom layout and imagery, and refinement until it holds up against anyone in your industry. This is real design hours, priced as such.
Delivered in 3-5 business daysEverything in Designed, plus the part clients log into: secure document upload, records filed by client and financial year, a checklist you set, and a message thread. Built to your industry's rules where they apply.
The extra is real build work, not a bigger licence. Delivered in 5-7 business daysHosting is included from day one and never billed separately, on any plan. Keeping your existing website and just adding the Studio? That's ready within 1 business day.
Gift vouchers, fixed packages, up to 25 products, all paid straight into your own Stripe account, listed and styled to match your site.
A proper catalogue: up to 100 products, real cart, still paid straight into your own Stripe account. If you need stock levels, sizes and shipping calculated at checkout, that's a different job again and we'll point you at the right tool rather than build it badly.
Then monthly
Care
- Hosting, SSL and uptime monitoring, included
- Your assistant, live and answering
- Basic SEO: set up properly, indexed, on the map, findable by name
- Your Studio and backend, yours to use
- Up to 30 minutes of site changes a month, actioned within 3 business days
- AI edits, in your own words. 100 a month: type "we now open Sundays" in your portal and the site changes itself. Extra packs $10 for 25
Care + Content
- Everything in Care
- Studio posts made and published for you, up to 8 a month
- Short video reels, up to 4 a month, made from your own photos with motion, captions and your branding. Vertical, ready for Reels and TikTok
- Advanced SEO, up to 2 new pages built for real searches each month, tracked monthly
- Up to 60 minutes of site changes a month, same business day if requested before 2pm AEST/AEDT
- AI edits, in your own words. 100 a month: type "we now open Sundays" in your portal and the site changes itself. Extra packs $10 for 25
- A short monthly note on what customers actually asked
Care + Content + Ads
- Everything in Care + Content
- Google or Meta ads built and managed, one platform included. Running both at once costs the same management fee but needs a bigger combined budget, below
- Up to 2 landing pages built per quarter for the ads, not your home page
- Monthly report on what the spend actually returned
- Ad spend is paid to Google and Meta directly, not to us. We recommend at least $500/month if running one platform, or $1,000 to $1,500/month combined if running both
For businesses with a website we've built: hosting, SSL and uptime, your Studio, your client backend, and your assistant answering. All yours to run. What you do not get is any of my time: no changes, no content, no chasing. If something needs doing, you do it, and the AI assistant helps: 25 edits a month where you type “we now open Sundays” in your portal and the site changes itself (extra packs $10 for 25). Just want the Studio on your existing site? That's the $49 option above.
Pricing is per business, month to month, no lock-in. Email [email protected] with anything you're unsure about.
We're just getting started
There's no wall of client logos here, and we're not going to invent one. What's real is what you can see above: our first outside client, the businesses we own and run ourselves, built the same way yours would be, plus 21 years actually running small businesses (hospitality and cleaning).
If you're one of our first ten clients, whatever plan you join on is your price for as long as you stay. Prices go up after that; yours doesn't. You also deal with Peter directly, not a support queue.
Before you call
What kind of businesses is this for?
Any small business that wants a proper website, content that actually keeps getting posted, and to stop losing enquiries after hours. Cafés and restaurants, salons, cleaners, trades, clinics, retailers. The founder's own background is hospitality and cleaning, but the product itself isn't industry-specific.
Do I need my own hosting account?
No. Your domain stays registered in your own name, at your own registrar, always. That never sits under our account. Hosting is different: we run it for you as part of your monthly fee, at no extra cost, the same way we host our own businesses. If you ever leave, you keep your domain and a full copy of your site.
Do I have to post the content myself?
No. That's exactly what Care+Content is for. Tell us what's happening in the business and we publish it from your Studio. Prefer to do it yourself? The Studio's built so anyone on your team can post within 1 business day, no design skill needed.
Do I need to already have no website?
No. The assistant can go on the site you've already got: one line of code, no rebuild, no downtime. A full new site is there when you want one.
What if the assistant gets something wrong?
It only answers from what you've actually given us, and it's tested against real questions before it goes live. Anything safety-related, it hands to a person instead of guessing. You also see what it's been asked every month.
What happens if I want to cancel?
You keep your domain and a copy of your site. Nothing's held hostage: your domain and any connected accounts are always in your name, never ours.
Let's see what's actually missing
15 minutes. No pitch deck. Just a look at your site, your socials and your after-hours enquiries as they actually are, and whether this is worth building for you.
Email Peter: info@socialweb.ai