Claim your free listings

A step-by-step guide from Social Web. Updated 22 October 2026.

Three free listings decide whether people can find your business on maps and in AI search: Google Business Profile, Bing Places and Apple Business. Each one takes about 15 to 30 minutes, plus a verification step that can take a few days.

Before you start: write your details down once

Every listing should say exactly the same thing as your website. Copy these from your site into a note, then paste them into each listing:

• Your business name, exactly as it appears on your website and signage (no extra keywords)
• Your phone number
• Your website address
• Your opening hours
• Your address, or the suburbs you serve if you go to your customers
• One or two categories that describe what you do

No website yet? Leave that line out: a listing works without one. Our one-page site is A$39 a month: one page with tap-to-call and an enquiry form, checked by a person before it goes live.

If you work from home and visit customers, you can hide your address and show a service area instead.

1. Google Business Profile

This is how you appear on Google Maps and in Google search.

1. Go to business.google.com and sign in with the Google account you want to manage the business from.
2. Search for your business. If it's already there, choose it and claim it. If not, add it.
3. Enter the details from your note: name, category, address or service area, phone and website.
4. Verify. Google tells you which method it needs for your business. Follow it exactly.
5. Once verified, add your hours, a short description and a few real photos of your work.

More detail: Google Business Profile, step by step.

2. Bing Places

ChatGPT's search draws on Bing, so this is the listing it can find.

1. Go to bing.com/forbusiness and sign in.
2. If you already have a Google Business Profile, Bing offers to import it. That's the quickest way, and it keeps the two matching.
3. Otherwise, search for your business, then claim it or add it, using the details from your note.
4. Verify with the method Bing offers.

More detail: Bing Places, step by step.

3. Apple Business

This is how your business shows up on Apple Maps, the map on every iPhone. It used to be called Apple Business Connect.

1. Go to business.apple.com. To sign up, use a work email address that isn't already an Apple Account. If you used Apple Business Connect before, sign in with that account instead and your locations move across.
2. Search for your business, then claim it or add it, using the details from your note.
3. Verify with the method Apple offers.
4. Add your hours, photos and a short description.

More detail: Apple Maps, step by step.

After you're done

• Check all three a week later. Search your business name on Google, Bing and Apple Maps and make sure the details match.
• Whenever your hours, phone or address change, change them in all three, and on your website, on the same day.
• Don't make up reviews or ask friends to post them. Every platform removes fake reviews, and it can cost you the listing.

Wondering about ChatGPT?

What these listings do, and don't do, for AI search: how to get your business found in ChatGPT.

Rather we did it?

On Website, looked after and above, we set up all three listings for you, plus the main Australian directories, and keep them matching your website. Email [email protected].