Terms of Service

Last updated 31 October 2026

Social Web (ABN 45 984 876 899) operates from New South Wales, Australia. These terms apply when we build or run a website, content Studio or assistant for your business.

1. What we provide

Depending on the plan you are on, the service includes some or all of:

• A website, designed for your business and hosted by us. An AI design engine drafts each page, and a person runs it and checks every page before you see it.
• A Studio: a tool loaded with post templates in your branding, which you use to make social posts, and which can write draft posts for you to check.
• An assistant on your website that answers questions about your business.
• On Posts, done for you, Done for you and Done for you + Ads, posts made and published on your behalf.

Hosting, SSL and uptime monitoring are included in every plan with a website we build, and are never billed separately. Studio only works alongside your existing website and its existing hosting.

2. Fees

Plan names changed on 18 October 2026, and nothing else about them did: Website, you run it (formerly Self-managed), Website, looked after (formerly Care), Done for you (formerly Care + Content), and Done for you + Ads (formerly Care + Content + Ads).

What	When it is payable
One-off setup fee	Before build work begins
Monthly fee on Website, you run it and the plans above it	Monthly in advance, from the day you pay at signup
Studio only and Creator	Free for 14 days from the day your Studio opens to you. Then charged, monthly or yearly in advance. We email you the date of the first charge
One-page site	Free for 14 days from the day your site goes live, after a person has checked it. Then charged monthly in advance
Posts, done for you	Free for 14 days from the day your Studio opens to you. Then charged monthly in advance. We email you the date of the first charge

Fees are in Australian dollars. We quote you the number before any work starts, and we do not charge per message, per post or per visitor. If we ever need to change your monthly fee we will give you at least 30 days' notice in writing, and you are free to cancel in that time.

Optional packs. You only pay for these if you buy them, as a one-off charge: 25 extra assistant edits for $10 AUD (they don't expire), and 10 AI images for $15 AUD.

Connected social accounts

Each plan includes a set number of connected social accounts: 3 (Creator), 4 (Studio only, Posts, done for you and Website, you run it), 6 (Website, looked after), 8 (Done for you) or 10 (Done for you + Ads). Each account beyond that is $8 AUD a month ($80 a year on a yearly Studio only or Creator plan; clients who added extra accounts at $5 before 10 October 2026 keep that price for those accounts), added to your plan when you choose it in the Studio and removed when you remove it there. If an account is connected beyond your plan without being added, we may disconnect the most recently connected account, and we will tell you in the Studio.

Email to your customers

Every plan except Creator and the one-page site can send email campaigns to your own customers from the Studio, up to 5,000 emails a month (fair use). If you need more, email [email protected]. You are responsible for having your customers' consent to email them; every email carries an unsubscribe link, and we stop sending to anyone who unsubscribes, bounces or reports spam.

Price lock for our first ten clients

If you are one of our first ten paying clients, the monthly fee for the plan you join on is locked for as long as you stay on that plan. Published prices will go up for later clients; yours will not. The 30 days' notice clause above does not override this lock. If you change plans, the new plan is charged at its current published price, and that price is then locked for you in the same way. The plan you join on is recorded against your account at signup, and we will confirm your price lock to you in writing.

The setup fee is not refundable once work starts

The setup work is real, and most of it happens in the first few business days (a designed website is delivered in 3 to 5 business days, one with a client backend in 5 to 7): designing and building the site, loading your Studio, and training and testing your assistant. Once we have started that work the setup fee is not refundable. If you change your mind before we begin, tell us and we will refund the setup fee in full. Nothing in this clause limits your rights under the Australian Consumer Law (see section 10).

Studio only and Posts, done for you have no setup fee.

Studio only: free trial, yearly billing and fair use

Studio only is $49 a month or $490 a year. Each business can have one free 14-day trial. You don't need a card to start it, and we charge nothing during the trial. If you add our logo design at signup, we take your card then. We check your Studio before we open it to you, usually within 1 business day of signup. The 14 days start on the day it opens, not at signup, and we email you the date of your first charge. If you cancel before it ends, you pay nothing. To keep going after the trial, add a card in Billing before it ends, and the first payment is taken from that card on the day it ends. If there is no card on file when it ends, the subscription cancels itself and nothing is charged. If that payment fails and isn't fixed, the subscription ends. During the trial, Instagram and Facebook posts come as ready-to-post reminders. Studio only includes up to 100 AI caption drafts and 10 server-made videos a month (fair use); videos made in your browser are unlimited, and the counts reset on the 1st of each month. The Posting plan uses an AI model to write draft posts from the facts about your business that you save in your Studio. On Studio only it writes up to 20 posts (up to 4 of them reels) and up to 12 stories for each calendar month, counting any you leave out. A draft can be wrong: nothing is scheduled or posted until you schedule it, and you are responsible for checking each post before you do.

Creator plan. The Creator plan is for one person posting as themselves, and is taken through the creator sign-up. It is $29 a month or $290 a year, with the same 14-day free trial, yearly billing and fair-use limits as Studio only. It includes 3 connected social accounts, on Instagram, Facebook and TikTok only. It does not include email to a list. On the Creator plan the Posting plan writes up to 20 posts (up to 4 of them reels) and up to 12 stories for each calendar month, counting any you leave out. There is no setup fee and no website build.

Posts, done for you

Posts, done for you is $179 a month, with no setup fee. Each business can have one free 14-day trial. We take your card at signup and charge nothing during the trial. We check your Studio before we open it to you, usually within 1 business day of signup. The 14 days start on the day it opens, not at signup, and we email you the date of your first charge. If you cancel before it ends, you pay nothing. We make up to 8 branded posts a month from your photos and what you tell us. You see each one before it goes out, and we publish it to your connected accounts. During the trial, Instagram and Facebook posts come as ready-to-post reminders. It also includes the Studio itself (post yourself any time), email to your customers (up to 5,000 a month) and the Posting plan, with the same monthly limits as on Studio only. It does not include a website, listings set-up, reels or new pages. It works with the website you already have, or with none. Month to month: cancel any month in Billing.

One-page site

The one-page site is $39 a month, with no setup fee. Each business can have one free 14-day trial. We take your card at signup and charge nothing during the trial. An AI design engine makes your page from the details you give us, and a person checks it before it goes live. The 14 days start on the day it goes live, not at signup, and we email you the date of your first charge. If you cancel before then, you pay nothing. It is one page, with a tap-to-call button and an enquiry form that comes to your email. You can ask for changes in your account, up to 25 a month. It does not include the Studio, the assistant, extra pages, a shop or the logo design add-on. It uses your own domain if you have one, or an address on socialweb.ai. Cancel any month.

Logo design add-on

You can add a logo design when you sign up, for A$149 once. An AI design engine draws 6 options and a person checks them; you choose, with up to 2 rounds of more options like the one you like. You get the final logo, the small icon set for browser tabs, and your logo on your site and in your Studio. With a website, it is paid at checkout with your setup fee. On Studio only, Posts, done for you or the Creator plan, it is added to your first payment when your free days end: if you cancel before then, it is not charged. It is not available with the one-page site. Once it has been charged it is not refunded for a change of mind, because the logo has been made and handed to you. None of this limits your rights under the Australian Consumer Law (see section 10).

3. Cancelling

There is no minimum term and no lock-in contract on monthly plans. You can cancel at any time yourself: sign in at socialweb.ai/login and open Billing on your dashboard. Or email [email protected] and we will do it for you.

• Cancellation takes effect at the end of the month you have already paid for.
• The service keeps running normally until then.
• We do not pro-rate a part-month, and we do not charge you again after you cancel.
• A yearly Studio only plan works the same way over the year: it stops renewing at the end of the year you have paid for, and the unused part of that year is not refunded. Nothing here limits your rights under the Australian Consumer Law.

4. What happens to your website when you leave

You keep it.

You can download the complete files for your website yourself, from your account, at no charge: at any time while your plan is running, and for 30 days after it ends. If you would rather we send them, ask and we will. You are free to host it anywhere you like, with anyone you like.

Your domain name is registered in your own name from the start and stays yours whatever happens. We never hold it, and we do not need to release it to you, because it was never ours.

Four honest limits on that handover:

• The Studio and the assistant stop. They are software we run and keep running, not files that can be handed over. The posts you have already made are yours and you can export them before you go.
• Your site stays online for 30 days after your plan ends, and then it comes down. You can download your files at any time in those 30 days, and we will help point your domain to wherever you are moving. If you would rather leave the site where it is, a hosting plan keeps it online as it is for A$29 a month, with no Studio, no AI assistant and no changes.
• Your client area, if you have one. Before you leave, you can download every client's documents and a record of your checklists and messages. We keep them for at least 30 days after your plan ends so that you can. After that we delete them by hand, so it can take a little longer than 30 days. Your clients' sign-in stops when your plan does.
• What the copy holds. Your pages, styles, images and script, ready to host anywhere. The enquiry forms, the email sign-up, the assistant, the client area and the shop are software we run: they stop working in the copy.

5. What we need from you

We build with the information you give us, so:

• Business details you supply (services, prices, hours, claims about what you do) need to be accurate and kept up to date. Tell us when something changes.
• You need the right to use any photos, logos or copy you give us. If you supply something you do not own the rights to, that is on you.
• If your industry is regulated (health, finance, legal, tax), you are responsible for your content meeting your regulator's advertising rules. We build in the constraints we know about (for example, no patient testimonials or outcome claims for AHPRA-registered practitioners) and we will flag anything that looks like a problem, but we are not your compliance adviser and we cannot sign off on your obligations.
• Content must be lawful. We will not publish or host anything unlawful, misleading, or that infringes someone else's rights.

6. The assistant

Your assistant answers questions about your business using the information you have given us. Two things worth being clear about:

• It hands over rather than guessing. Where a question touches on safety, health, allergies, or anything else where a wrong answer actually matters, the assistant is built to direct the person to you instead of answering. That is deliberate and we will not remove it on request.
• It is not professional advice. An assistant on a clinic, legal or financial site provides general information about that business, not advice. It says so, and it declines questions that would require a professional judgement.

An assistant can still get something wrong. If you spot a bad answer, tell us and we will correct the underlying information. You are responsible for the accuracy of the business information it is working from.

7. Social media posting

On Posts, done for you, Done for you and Done for you + Ads we make and publish posts for you. Publishing depends on the social platforms themselves, and that part is outside our control:

• Connecting your accounts requires you to authorise us, and you can withdraw that access from your own platform settings at any time.
• Each platform decides whether an application may publish to it, and on what terms. Where a platform has not yet granted that permission, we will tell you plainly, and posts are prepared and scheduled for you to publish rather than published automatically.
• Platforms change their rules, remove content, and suspend accounts on their own terms. We cannot guarantee a post will go out, stay up, or reach anyone.

The Studio inbox shows the reviews, comments and messages sent to your connected accounts, and can write a draft reply with an AI model. A draft can be wrong. Nothing is sent until you press Send, and you are responsible for checking each reply before you do. A keyword message is sent automatically to anyone who comments your keyword on a post, so you are responsible for what it says.

8. Who owns what

• Yours: your business name, logo, brand, photos, copy and any content you supply, plus the finished website we build for you and the posts made in your Studio.
• Ours: the underlying platform, meaning the Studio software, the assistant system, our templates, layout engine and tooling. Handing you your website does not transfer those, and you do not get a licence to resell or rebuild the platform itself.

9. Availability

Your site is hosted on Cloudflare's global network and we monitor uptime. We aim to keep everything running continuously, but we do not offer a guaranteed uptime percentage or service credits at these prices, and we would rather say so than promise one we have not built the operations to honour.

We will give you notice before planned work that would take your site offline. For anything unplanned we will fix it as fast as we can and tell you what happened.

10. Australian Consumer Law

Our services come with guarantees that cannot be excluded under the Australian Consumer Law. Nothing in these terms limits, excludes or modifies those rights. Where you are entitled to a remedy under the Australian Consumer Law, you have it regardless of anything said above.

Where the law permits us to limit our liability, our total liability to you for any claim is limited to the fees you have paid us in the 12 months before the claim. We are not liable for indirect or consequential loss, including lost profits or lost business, to the extent the law allows us to say so.

11. When we can suspend or end the service

We may suspend or terminate the service if:

• An invoice is more than 14 days overdue and remains unpaid after we have contacted you about it.
• The content is unlawful, or using it would put us in breach of a platform's or supplier's terms.
• You ask us to remove a safety behaviour from an assistant, or to publish something we consider misleading or unsafe.

Except where the law or a platform requires us to act immediately, we will tell you first and give you a reasonable chance to fix it. If we end the service, section 4 still applies: you keep your website and we hand over the files.

12. Changes to these terms

If we change these terms we will update the date at the top. Where a change materially affects an existing client we will tell you directly and give you at least 30 days' notice, and you can cancel in that period if you do not accept it.

13. Privacy

How we handle personal information is set out in our Privacy Policy, which forms part of these terms. Deletion requests are handled as described at Data deletion.

14. Governing law

These terms are governed by the laws of New South Wales, Australia, and the courts of New South Wales have jurisdiction.

15. Contact

Social Web
ABN 45 984 876 899
New South Wales, Australia
[email protected]