Websites for beauty clinics and mobile medispas: what ours does, and what yours needs
Updated 20 October 2026
It's 9:30 on a Thursday night. Someone has been meaning to book a skin appointment for a month, and your site is open on their phone. Before they book, they want to know what you do, what it costs, and whether they can talk to someone first. If they have to hunt for any of that, the tab gets closed and the month becomes two.
A clinic website has five jobs in that moment. Show the menu with prices. Make the first step easy. Sell a voucher to the person buying for someone else. Put aftercare and safety in writing. And answer questions after hours without answering the ones it shouldn't.
We know this because we run a clinic. Eonia is a mobile medispa in Sydney, and eonia.au is one of the businesses we own and run ourselves, on the same tech and the same design approach we use for clients. Here's how its site handles each job, and how we'd do the same for yours.
1. A treatment menu people can read on a phone
eonia.au sorts its treatments into eight groups, with a search box at the top. Every treatment shows how long it takes and what it costs, and the page says plainly that the price is for the full session. There's no "price on application" anywhere on the menu.
A price on the page answers the question most people won't ring to ask. On your site, group treatments the way clients ask about them, and show the time, the price and what it includes.
2. Make the first step easy
On eonia.au, two things sit in the header of every page: Book consultation and the phone number. The booking button opens the booking system the clinic already uses, in a new tab, with live times.
Not everyone is ready to book. The contact page has a short "Not sure what to book?" form: name, email, an optional phone number and what they'd like to discuss. It says when they'll hear back: within one business day. For a mobile clinic, when you can come matters as much as what you do, so the page lists the hours too.
Where you go matters too. The home page lists six areas of Sydney with five suburbs each, and says a call-out fee may apply outside them.
If you already take bookings through an app, keep it. Your site's job is to get people there in one tap.
3. Vouchers someone can buy at midnight
Gift buyers have a deadline and very little patience. eonia.au has its own vouchers page with set amounts, sent by email, which can be scheduled for a birthday. The page tells you the validity is printed on the voucher itself.
On a site we build, you can sell gift vouchers straight from your own pages with the "Sell things on your site" add-on: A$1,000 one-off for up to 25 items, paid straight into your own Stripe account.
4. Aftercare and safety, in writing
eonia.au has a treatment safety page. It covers what the clinic asks before a treatment, when it will postpone one, what's normal afterwards and when to call. It closes by saying it's general information, not personal advice.
That page is the clinic's own work. On your site, the safety and aftercare words come from you, and you sign them off. We build the page; we don't write clinical content or add claims about treatments.
5. An assistant that knows when to stop
eonia.au has an aftercare assistant in the corner of each page. Before anyone types, it tells them that if something feels wrong, they should contact the clinic directly rather than wait on an answer.
Our website assistant works on the same rule. It's trained only on what you give us: your treatments, prices, hours and the areas you cover. A clinic's assistant passes health questions to the clinic. For a practice in health, the assistant is told never to give advice or promise an outcome, and its replies are checked for the phrases your industry must not use. You can add anything else it must never answer, and signing off on those rules stays with you. It can still get something wrong, so you see what it's been asked each month.
How Social Web builds a website for a clinic
The build, from A$1,499
It covers up to 5 pages and 2 rounds of changes, delivered in 3 to 5 business days. An AI design engine drafts every page and a person runs it: each page is checked and refined by a person before you see it. You look at it on a private page, ask for changes, and nothing goes live until you approve it.
Five pages to start
For a clinic that might be a home page, your treatment menu, a page about you, a safety and aftercare page, and a contact and booking page. More pages are quoted before any work starts.
Posts that don't overclaim
Your monthly plan includes the Studio, where you make posts in your brand. It flags caption claims such as review counts and star ratings, and asks you to confirm every review behind them is from a real customer. What you post is still your call.
Hosting included, one bill
A website usually comes with a second bill for hosting. Ours doesn't. Hosting, the security certificate and uptime checks are part of your monthly plan. On Website, you run it, that's A$99 a month, so day one is A$1,598 (A$1,499 plus your first month). That plan includes the assistant and 25 AI edits a month, so you can type "we now go to Cronulla on Saturdays" in your portal and the site changes.
All prices are in Australian dollars and include GST where applicable.