Small business marketing in Sydney: the basics before ads
From Social Web, an Australian business in New South Wales. Updated 31 October 2026.
Before you pay for ads or an agency, get the basics working: your free listings on Google, Bing and Apple Maps, posting regularly, and email to the customers you already have.
You can run most of it yourself. Social Web gives you the posting tools from A$49 a month, or does it for you on a monthly plan. All prices are in Australian dollars and include GST where applicable.
The basics, in order
1. Your free listings
Google Business Profile, Bing Places and Apple Maps are how a business shows up on maps, and claiming them costs nothing. Our free listings guide walks you through each one.
Rather not do it yourself? On Website, looked after (A$199 a month, with a website we design) and up, we set up your listings and keep them matching your site.
2. Posting regularly
Studio only is A$49 a month: branded post templates, scheduling and a posting plan. AI writes up to 20 posts a month from facts you save, and nothing goes out until you schedule it.
Rather not post yourself? Posts, done for you is A$179 a month: up to 8 branded posts a month, made from your photos and what you tell us. Done for you, at A$349 a month, adds up to 4 short video reels a month.
3. Email to your own customers
Every plan except Creator and the one-page site includes email to your customers, up to 5,000 a month. Your customer list is yours: download it any time from your account.
4. A website that takes enquiries
No website yet? The one-page site is A$39 a month: one page with tap-to-call and an enquiry form, checked by a person before it goes live. A designed website is from A$1,499, then from A$99 a month with hosting included. See the website and social media package.
Then ads
Ads send people to your listings and your website, so those need to be right first. Done for you + Ads is A$649 a month, with Google or Meta ads built and managed. It comes with a website we design, and your ad money goes to Google or Meta, not to us.
Plans and prices
| Plan | Price | What it covers |
|---|---|---|
| One-page site | A$39 a month | A one-page website with tap-to-call and an enquiry form, for a business with no website |
| Studio only | A$49 a month | Posting and email to your customers, with the website you already have |
| Posts, done for you | A$179 a month | Up to 8 branded posts a month made for you |
| Website, you run it | A$99 a month, plus the build from A$1,499 | A designed website, the Studio and an after-hours assistant, and you make the changes |
| Website, looked after | A$199 a month, plus the build | Your listings set up and kept matching your site, and up to 30 minutes of site changes a month |
| Done for you | A$349 a month | Up to 8 posts and 4 short video reels a month made and published for you |
| Done for you + Ads | A$649 a month, plus the build | Google or Meta ads built and managed, with ad spend paid to Google or Meta directly |
Monthly plans have no lock-in. You can cancel any month.
How it works
- Start with a free check, or answer three questions in Find my plan.
- Sign up online and tell us about your business.
- A person checks your Studio or your site before you see it.
- Run it yourself, or let us do it for you each month. You can move up any month.
Based in New South Wales
Social Web is an Australian business in New South Wales, ABN 45 984 876 899. Support is by email at [email protected], Monday to Friday, 9am to 5pm Sydney time.
You can see the businesses we own and run ourselves, including DSK, a pre-sale and strata cleaning business in Sydney, on Our sites.
Questions
Should I start with ads?
Not first. Ads send people to your listings and your website, so those need to be right first.
Do I need a marketing agency?
Not to start. Most of the basics are things you can run yourself with the right tools. If you'd rather not, we do it for you on a monthly plan.
Is it only for Sydney businesses?
No. We're in New South Wales, and small businesses anywhere in Australia can sign up online. Support is by email, Monday to Friday, 9am to 5pm Sydney time.
Is there a contract?
No. Monthly plans have no lock-in, and you can cancel any month.
Do you promise more customers?
No. Nobody honest can promise rankings or sales. We promise what we do each month, and you can see it.